[001] DIRECTION OVER DECORATION [002] CUT THE NOISE

NEED A CREATIVE DIRECTOR,
NOT ANOTHER AGENCY?

North of Now is a brand strategy and identity studio building premium consumer brands across wellness, beauty, skincare and lifestyle. I help founders get clear on what they stand for, how they show up and why people should care.

So you can move without second-guessing the what, the how, or the why.

Strategy sets the direction. Creative gives it weight. Visuals make it undeniable.

For founders figuring it out as they go -
aren’t we all? We build the solid ground
under your feet.

We’re heading up. Come with?

Yellow star-shaped object with irregular points on a black background.

// [003] BUILD THE BRAND

LET’S TALK

  • A 60-minute brand diagnosis for founders who need a sharp outside read before they invest in bigger brand work.

book a call

LET'S MOVE

-

LET'S MOVE -

You're not HERE FOR A logo.

You’re here because you want your brand to match your ambition. (And you’re probably done with overthinking it.)

By combining clear strategy, thoughtful creative direction and strong visual approach, your brand feels aligned, confident and ready
to move.

Together, we strip things back to the essentials and rebuild around what truly matters: your core offering. Focused, efficient, and refreshingly straightforward.

In days. Not months.

YOUR BRAND
IN TWO DAYS

A two-day brand sprint where WE define your positioning, clarify your audience, set your messaging and establish your creative direction.

Day 01 aligns your strategy; Day 02 translates it into how your brand looks, sounds
and shows up.

LET’S remove guesswork and leave you with clear decisions and a direction you can use immediately.

i need this
REBEL RITUALS
A plated dish of sliced cured meat, fresh herbs, berries, and thin sliced vegetables on a blue oval plate, surrounded by gold utensils, glasses, and additional plates, on a pink tiled table. Overlay text reads 'V EE NO THE TRUE AD ERITIVO'.
Il Viaggio
A person holding a smartphone with a pink and purple screen that reads 'GOT NUDESS?' against an orange background.
2DAYSPRINT.png
RR_social_mockup_phone_V1.png
A cylindrical bottle of IL VIAGGIO pulse point oil with illustrations of fruits and flowers, placed on a bed with a striped pillow in a room.
A person holding a sign with a photo of a landscape, a vinyl record, and text that reads "My ritual is my anchor. My rebellion is choosing me." on a textured surface.
Close-up of a glass door with the restaurant name 'VEEO' and the tagline 'The True Aperitivo' written on the glass, along with opening hours 'Open Daily 9am - 6pm'; background is blurred.
DEFINEDIRECTBUILD.png
Silver foil package with embossed text 'REBEL RITUALS' on the front.
A person's hand holding a tablet displaying a refresh cycle product on the screen, with a white background.
A MacBook Pro laptop on a wooden desk displaying the Rebel Rituals website with an orange textured background and the text "Regulate With Nature".

see
something
you like?

  • A 60-minute brand diagnosis for founders who need a sharp
    outside read before they invest in bigger brand work.

  • What it is
    A strategic and visual rebrand for businesses that have grown - but their brand hasn’t.

    Who it’s for
    Established founders whose revenue is decent… but growth feels heavier than it should.

    Why you need it
    When your positioning drifts, everything becomes friction:
    Ads cost more. Conversions drop. You over-explain.

    You don’t need more content.
    You need a sharper edge.

    This resets what you stand for and how you show up - so the market understands you instantly again.

  • What it is
    Strategy and identity built properly before you go to market.

    Who it’s for
    Founders who don’t want to “just get something up” and fix it later.

    Why you need it
    The market decides fast.
    If you launch unclear, you teach people to ignore you.

    This defines your category, message and visual authority from day one - so you enter strong, not small.

  • What it is
    The full visual operating system of your brand.

    Who it’s for
    Businesses ready to scale who can’t afford inconsistency.

    Why you need it
    Inconsistency erodes authority.
    Authority drives margin.

    This builds the rules, structure and assets that make your brand look deliberate everywhere - not improvised.

    To be teamed with The Reset or The Launch only.

Yes please

THE METHOD

The North of Now Method comes from a simple truth: people connect when things are clear and the story makes sense.

Most of us just want things to feel calmer, simpler, and a bit more certain.

So I dropped the agency circus and built a two day brand sprint that helps your brand land where it needs to, without the long, drawn-out process.

Just you, your creative director, and a bespoke workflow designed to bring focus, clarity and direction.

tell me more

reviews

  • “Laura is brilliant at asking the right questions and cutting through the noise to uncover what makes a brand distinctive.”

    Laura Crane

    Freelance Senior Designer and Art Director

  • “She turns complex challenges into simple, incredibly effective creative solutions. Laura gets the challenge, the consumer and the brand, producing beautiful work that delivers results.”

    Emma Donohoe

    Business Director, Live & Breathe

  • “Laura’s knowledge, creative ideas and direction are always spot on. Having worked with many art directors over the years, she is up there with the very best.”

    Roo Warburton

    Studio Owner and Photographer, ROOPHOTO

  • “Laura has real clarity of vision. She immerses herself in her clients’ world and brings experience, consideration and creative brilliance to every project.”

    Will Culshaw

    Creative Director of Motion

  • “Laura combines big ideas with a genuinely collaborative approach. She spots opportunities, brings people together and creates the environment for great work to happen.”

    Louise Sterling

    Senior Creative, Live & Breathe

  • “One of the best creative leaders I’ve worked alongside. Laura brings a brilliant understanding of strategy, design and client needs, while making every project feel truly collaborative.”

    Joss Ward

    Senior Designer

  • “Laura brings out the best creativity in the people around her. She inspires great ideas, sets a high standard and gives people the confidence to progress.”

    Tally Higham

    Freelance Senior Designer at Jones Knowles Ritchie

  • “Laura brought a refreshing approach to every brief, always offering a unique perspective and making the work stronger.”

    Isabella Dunning

    Content and Campaign Specialist

Gu

•

Carlsberg

•

Real Techniques

•

Avolta

•

Lucozade

•

Epson

•

Nutmeg at Morrisons

•

Nestle

•

Heinz

•

Lush

•

Rebel Rituals

•

Betty Crocker

•

Nature Valley

•

Gu • Carlsberg • Real Techniques • Avolta • Lucozade • Epson • Nutmeg at Morrisons • Nestle • Heinz • Lush • Rebel Rituals • Betty Crocker • Nature Valley •

CREATIVE DIRECTION FOR