What?

North of Now builds brands.

Helping founders and small teams get clear on who they are, what they stand for, and how they show up, then turn that into strategy, words, and A visual DIRECTION that actually workS.

Clients come to me when their brand needs direction. When things are Unclear. Diluted. Outgrown. I fix that.

Yellow starburst shape on a black background. 
Two day brand reset  |

This isn’t rushed.
It’s experienced.

Tell me more

Direction. not decoration.

  • what I do

    I help founders define their strategy, story, and visual direction, then bring it together into a brand system.

    New brands, that means setting the direction properly from day one.

    Existing brands, it means stripping back what no longer serves and rebuilding.

  • how I work

    I run focused brand sprints.

    Strategy, messaging, and visual direction happen together.

    Decisions are made quickly.
    Nothing is overworked.

  • who it's for

    North of Now is for founders who trust their taste, prefer clarity to playing it safe,
    want direction, not decoration
    and are ready to decide and get on with it.

  • the result

    A clear brand position, language that fits, visual direction you can build from, confidence in how you show up and your brand, aligned and ready.

Laura, founder and creative director at North of Now
Bright yellow eight-pointed star on black background.

Meet the
Founder

North of Now is led by a Creative Director who’s actually been in the room.

I’m Laura - Founder and Creative Director (yes, I’ll lean into the North star thing).

For 15+ years I’ve worked inside international brands, shaping strategy, leading creative, navigating launches, rebrands, growth and the messy middle where things wobble.

I’m obsessed with why people really buy.
The pressure behind it.
The identity they’re trying to signal.
The standard they’re trying to reach.

Then I love making the calls, the word that holds weight, the colour that shifts perception, the type that makes something feel premium, rebellious or quietly confident.

It’s not decoration. It’s judgement.

When you work with North of Now, you work directly with me. Clear thinking. Straight answers. Decisions made with you, not for you.

I build brands that feel aligned, grounded and ready, the kind that raise your own bar a little.

let's chat

reviews

  • “Laura is brilliant at asking the right questions and cutting through the noise to uncover what makes a brand distinctive.”

    Laura Crane

    Freelance Senior Designer and Art Director

  • “She turns complex challenges into simple, incredibly effective creative solutions. Laura gets the challenge, the consumer and the brand, producing beautiful work that delivers results.”

    Emma Donohoe

    Business Director, Live & Breathe

  • “Laura’s knowledge, creative ideas and direction are always spot on. Having worked with many art directors over the years, she is up there with the very best.”

    Roo Warburton

    Studio Owner and Photographer, ROOPHOTO

  • “Laura has real clarity of vision. She immerses herself in her clients’ world and brings experience, consideration and creative brilliance to every project.”

    Will Culshaw

    Creative Director of Motion

  • “Laura combines big ideas with a genuinely collaborative approach. She spots opportunities, brings people together and creates the environment for great work to happen.”

    Louise Sterling

    Senior Creative, Live & Breathe

  • “One of the best creative leaders I’ve worked alongside. Laura brings a brilliant understanding of strategy, design and client needs, while making every project feel truly collaborative.”

    Joss Ward

    Senior Designer

  • “Laura brings out the best creativity in the people around her. She inspires great ideas, sets a high standard and gives people the confidence to progress.”

    Tally Higham

    Freelance Senior Designer at Jones Knowles Ritchie

  • “Laura brought a refreshing approach to every brief, always offering a unique perspective and making the work stronger.”

    Isabella Dunning

    Content and Campaign Specialist