CUT THE NOISE

What we're about

North of Now builds brands.

Helping founders and small teams get clear on who they are, what they stand for, and how they show up — then turn that into strategy, words, and A visual DIRECTION that actually workS.

Clients come to us when their brand needs direction. When things are Unclear. Diluted. Outgrown. We fix that.

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Two day brand reset  |

This isn’t rushed.
It’s experienced.

Tell me more

Direction. not decoration.

  • what we do

    We help founders define their strategy, story, and visual direction — then bring it together into a brand system.

    New brands, that means setting the direction properly from day one.

    Existing brands, it means stripping back what no longer serves and rebuilding.

  • how we work

    We run focused brand sprints.

    Strategy, messaging, and visual direction happen together.

    Decisions are made quickly.
    Nothing is overworked.

  • who it's for

    North of Now is for founders who trust their taste, prefer clarity to playing it safe,
    want direction — not decoration —
    and are ready to decide and get on with it.

  • the result

    A clear brand position, language that fits, visual direction you can build from, confidence in how you show up and your brand, aligned and ready.

Laura, founder and creative director at North of Now
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Meet the
Founder

North of Now is led by a Creative Director who’s actually been in the room.

I’m Laura — Founder and Creative Director (yes, I’ll lean into the North star thing).

For 15+ years I’ve worked inside international brands — shaping strategy, leading creative, navigating launches, rebrands, growth and the messy middle where things wobble.

I’m obsessed with why people really buy.
The pressure behind it.
The identity they’re trying to signal.
The standard they’re trying to reach.

Then I make the calls — the word that holds weight, the colour that shifts perception, the type that makes something feel premium, rebellious or quietly confident.

It’s not decoration. It’s judgement.

When you work with North of Now, you work directly with me. Clear thinking. Straight answers. Decisions made with you, not for you.

We build brands that feel aligned, grounded and ready — the kind that raise your own bar a little.

let's chat