direction before decoration
direction before decoration
Brand work doesn’t need months.
It needs focus, experience and clear decisions.
Each two day sprint follows one structure within the two day compression model:
Define → Decide → Build
Strategy first.
Direction next.
Then, we build.
SELECT YOUR DIRECTION
THE RESET.
Two day brand reset sprint.
A two-day focused session for existing brands that feel misaligned, muddled, or stuck — but don’t need another patch job.
We strip things back and get honest about what’s working, what isn’t, and what’s quietly holding the brand back. Positioning, audience clarity, messaging direction and visual intent are all reset — deliberately.
You'll come away knowing who you are, who you're for, what direction you're heading in and with what tools.
Day 01 — Strategic Clarity
We don’t run exercises. We interrogate the business.
What you say you want vs what you’re actually building
Where revenue hides (and where it leaks)
Whether your offer stack makes sense
If you’re positioned or just present
Who is really buying — not who you wish was
Day 02 — Creative Direction
Strategy becomes something visible.
One idea strong enough to hold the brand
A visual world that reflects it
A voice with intent
Structure across key touchpoints
A direction your team can execute without second-guessing
What this gives you:
A clean reset and a framework that actually makes the next moves obvious. Lets save you years of ups and downs eh?
What it’s not:
Not a patch-up or surface-level colour change.
THE LAUNCH.
Two day new brand direction sprint.
A two-day focused session for new brands that want to get it right first time — not guess, patch, or redo later.
We work through the fundamentals that make everything else easier: positioning, audience clarity, messaging direction and
visual intent.
Day 01 — Strategic Foundation
We’re not “finding your vibe.”
We’re building a brand that can enter a market properly.
What space you’re actually entering (not just what you sell)
Who this is truly for — and why they’ll care
Where you can win — and where you won’t
What makes this worth launching at all
The stance you’re prepared to take from day one
By the end of Day 01, the foundation is clear.
You know what this brand is — and what it refuses to be.
Day 02 — Creative Direction
Now we give it form.
One idea strong enough to launch
with a personality that feels intentionalA visual world that doesn’t look
like everyone else in the categoryA voice that sounds like it knows itself
A launch direction that holds together across touchpoints
This sprint sets the direction.
What this gives you:
A strong foundation — so everything you build next makes sense. Lets save you 6 months of frustration eh?
What it’s not:
A rushed logo job or a
half-formed identity.
identity system.
After the sprint, we build the brand properly.
This is where strategy turns into identity.
We create a distinctive identity suite and design a visual system that actually holds weight — logos, colour, typography, layout logic, brand devices and photographic direction all working as one, not as scattered parts.
You leave with a complete brand system, clearly structured, confidently applied, and ready to run — not something that falls apart the moment you open Canva.
This isn’t a quick logo drop.
It’s a structured, scalable identity built to last.
What It’s Not
Endless concept rounds
A Pinterest-style logo pack
A six-month design spiral
Strategy all over again
The direction is already locked in the sprint.
This is identity execution at senior level.
*Only available with The Reset or The Launch.
North of Now works with LIMITED Sprint clients per month. Dates are typically booked 4–6 weeks ahead.
FAQs
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Collaborative. Always.
You’re involved in the thinking, the decisions, and the direction — I just guide the process and cut through the fluff so we don’t spiral or overthink.
You’ll leave knowing why decisions were made, not just what they are.
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Reset and Launch Sprints deliver:
Position
Message
Visual direction
A clear plan
If you want logos, type systems and brand guidelines, that’s the Identity System.
Direction first.
Build second.In that order.
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Yes — but for different reasons.
The Launch → for new brands that want to start properly
The Reset → for brands that have grown but feel misaligned
The Drop → for campaigns that need to land clearly and cut through
If you’re unsure which fits, we’ll work that out before booking.
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You’ll complete a short but intentional prep — no busywork.
This gives me context so we don’t waste time in the room, and means we can go deep, fast.
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You leave with:
your sprint bible
a clear next-step action plan
confidence in what to do (and what to stop doing)
No dangling threads. No “we’ll figure it out later”.
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Not as part of the sprint.
This keeps the work sharp, the thinking clean, and the cost fair.
If you want support building or rolling things out after, that’s a separate conversation. -
Click Tell Me More, fill in the form, and I’ll come back to you personally.
No funnels. No pressure.
Just a conversation to see if it’s the right fit.