IL VIAGGIO.
YOUR SIGNATURE SCENT.
Holistic Kitchen wanted to introduce a one-off Italian-inspired white label scent under their Scent Your Space offer.
This wasn’t a label refresh.
It was a launch.
No existing system to plug into.
No time for overthinking.
Through the Launch Sprint, we:
Defined the narrative and positioning
Locked the naming and tonal direction
Built a visual world rooted in Italian travel, heat and memory
Structured hierarchy and packaging format for immediate clarity
Il Viaggio became more than a scent.
It became a story customers could step into.
I need SOMETHING LIKE THIS, WHAT DO i BOOK?
THE LAUNCH.
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